Toothcare Brand

Client

Eco-Friendly Dental Brand

Year

2023

Our agency had the privilege of working with a well-established Dental product brand that had a strong presence in traditional retail but was looking to expand its horizons by venturing into the Amazon marketplace. Their goal was to achieve a seamless transition and a successful launch on this highly competitive platform.

Role

Product Management



Challenges
  • Entering a competitive Amazon marketplace.
  • Launching the product that competes with other listings that have 500+ reviews.
  • Maximizing product visibility.
  • Achieving growth within a tight budget.
  • Identifying and launching new products that resonated with the Amazon audience.


Our Approach

Our agency took a comprehensive approach to address these challenges:


  • In Depth Keyword Research

    Using our software tools we built comprehensive keyword lists for each product identifying relevant keywords that we cold then target in SEO and PPC Advertisements, including keywords that competitors were not aware of.

  • Listing Optimization

    Our team meticulously optimized product listings, ensuring they adhered to SEO best practices and incorporated high-converting keywords.

  • Creative Collaboration

    We worked closely with the company's graphic designer to create engaging and informative product imagery that effectively conveyed product features and benefits. Creating a high conversion %.

  • Product Launch Strategy

    We designed a comprehensive launch strategy for all products, ensuring a strong start with maximum impact. We built extensive campaign strategies for each product including setting ACOS and Sales goals for the launch phase and identifying when it will be appropriate to pull back on Keyword bids, as we moved past the aggressive launch phase and entered the maintenance phase focusing on profitability.

  • Market Research and Product Expansion

    Our agency conducted thorough market research, identifying opportunities for new products that would resonate with the Amazon audience. We collaborated with the company to develop and launch these new products in 2023. 

Results
  • For the first year on Amazon (2022), we achieved sales of $240,000, marking a successful entry into the competitive marketplace.
  • For the current year (2023) we on track to double sales, with a projected figure of $510,000, showcasing remarkable growth and a strong Amazon presence. A large part of the 100% YoY growth is due to the market research Wheelhouse conducted. Identifying new products to launch and working with brand on optimizing's the products for ecommerce. 
  • Optimized product listings have consistently ranked higher in Amazon search results, attracting a larger audience.
  • Successful PPC campaigns have not only increased product visibility but have also led to a substantial rise in sales and revenue. While being very profitable with a 20% ACOS and Total Advertising Cost of Revenue at 14%


$240K: 2022
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Strong Amazon entry with $240,000 sales in their debut year.

$510K: 2023
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Set to secure $510,000 this year, the brand's growth trajectory is doubling on Amazon.

 20% ACOS, 14% TACoS
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With an ACOS of 20% and TACoS at 14%, their ad campaigns masterfully boost profitability.

Impact

In the Brands first year on Amazon, they achieved sales of $240,000, and they are now on pace to double their annual sales to a projected figure of $510,000 in their second year on the platform. Through our strategic approach, extensive advertising strategy, and dedication to optimization, alongside the introduction of new products driven by market research, we've not only driven substantial growth but also significantly expanded the company's Amazon presence, solidifying their success in the competitive Amazon market place.